Turning marketing challenges into opportunities in the digital age

Many businesses still follow the traditional marketing model believing that nothing has changed and that the digItal world we now live in has had no impact on marketing. However, the reality is, that the very axis on which marketing revolved has in fact changed. The stage has now shifted. Today, the internet/online is where the action is. A revolution is taking place right now in the marketing world and everybody is struggling to keep up. The age of inbound marketing is here. This means that companies need to keep their sales funnel full by creating channels that lead prospective customers to them. This is why designing a responsive website that is regularly updated, SEO, Content creation and Social Media Marketing our vital to get leads and conversion to customer. Also by keeping your existIng customer engaged you will gain their loyalty.

Customers are easily distracted and when a customer suddenly decides to take its business elsewhere, it can really impact your bottom lines and stall growth. Your best bet is to keep your customer interested in your company so that they don’t feel the need to go shopping.We all know that the cost of acquiring a new customer, far outweighs the cost of retaining your existing customers.The key to this is in customer engagement and communication.Keeping your customers up to date with regular communication and contact programs is imperative to build strong relationships. Very often business opportunities are lost just because the client is unaware of the vendors’ scope of services.

Here’s your checklist
  • Do you send out your corporate newsletters to clients, partners, associates,and employees? E newsletters are the most cost-effective way to make sure that your contacts know of the new products or services and developments made by your company. And it doesn’t have to be dull, keep the content fresh and interesting so your customers really look forward to receiving the newsletter.
  • Emailers and E greetings: Share good vibes with your clients by wishing them on festivals or even their birthdays. Emailers are also a great tool to inform or invite your customers to events etc. Have an annual emailer communication plan in place to ensure that this is regular practice.
  • Participate in trade shows and events to engage with your customers.
  • Deploy an annual customer contact programme depending on your budget.Having a pre decided customer contact strategy in place gives you ample time to plan and execute. Small things like sending out diaries/planners and calendars at the start of the year or movie tickets for their team, will go a long way in building loyalty. Print and Promo Works can help you come up with innovative ideas and also manage and execute the same for you.

The basic marketing fundamental is that no sales can occur without first creating an awareness of your product or service and that’s why visibility is all important. The good news is that ensuring more visibility for your brand or business is actually easier and more cost-effective than you think.

Adopting an effective Search Engine Optimization (SEO) and Social Media Marketing (SMM) plan can enhance a company’s branding and visibility and drive traffic to your website — as long as its content and design make it worth driving traffic to!

Here’s your checklist
  • Is your website mobile friendly? Be aware that over 60% of your target audience use their smart phones 24/7, to search the net for business vendors, products and services. Ensure that your website is responsive and can be viewed across all devices
  • Have an SEO Strategy in place. If your business doesn’t show up on Google’s first page, you are losing out on important leads, or in short you are allowing potential customers to walk over to your competitors.Google’s Page 1 results get 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2. And its not expensive depending on your business, an SEO expert will be able to chalk out a strategy for your budget that will help to increase your online presence.
  • Participate in trade shows and events to engage with your customers.
  • Speak on industry issues to the trade and make your customers aware of your presence

Yes, Social Media Marketing (SMM) can increase sales.Online social networks such as Facebook, Twitter, and LinkedIn are the most obvious social media vehicles. Companies need a social media strategy to supplement their current sales efforts.Print advertising is losing ground to the Internet and social media is an effective method of marketing over the Internet at a very low cost that ensure global visibility.

Here’s your checklist
  • Blogs are a great way to engage with your customers and also start conversations
  • Stay on top of mind with Linked In the perfect place for b2B marketing
  • Friend, follow or connect with individuals with profiles that match your clients on social media sites.
  • Use online Social media tools to Build relationships. Companies need to develop relationships more than they need to develop leads, because good relationships will turn into leads.
  • Engage in a conversation. Just writing generic messages with a pitch and a link to your website Will leave customers uninterested. Instead offer solutions to customers problems, and tell them how your product or service could help them.
  • Think of Social Media as a Publicity Engine and Distribution Channel. The content you create must attract your ideal prospect, not random traffic. discover the problems and desires your ideal prospect has, and then create content that addresses those problems and desires